Commercial Strategy for the Experience Economy
Lucas Hoffmann works with owners, CEOs and leadership teams across leisure, entertainment and experience-led hospitality to drive growth, improve commercial performance and support expansion.
BLIN CARBON + KATAG AG + MASTERS OF DIRT + REAL CAR NEW YORK + SNOWDOME BISPINGEN + WINDOBONA BERLIN + FLIP LAB + DTM + KÄSTLE + CUPRA + MODEHAUS KLINGEMANN + RED BULL MEDIA + WAREMA + ENGEL & VÖLKERS WIEN + FRANKWALDER + NACHTRESIDENZ +
Understand the Industry.
Improve the Business.
Experience-driven businesses follow their own commercial rules.
Demand needs to convert into visits, capacity needs to be monetised effectively, and the full revenue potential across the customer journey needs to be captured.
This is where Lucas Hoffmann works with owners and leadership teams, from pricing, product and capacity to retention, new revenue streams and expansion.
LEISURE & ATTRACTIONS
Theme Parks, FECs, Trampoline Parks, Water Parks, Spas, Indoor Entertainment, Karting, Mini Golf, Laser Tag, Visitor Attractions
ENTERTAINMENT & SPORTS
Live Entertainment, Shows, Venues, Arenas, Sports Entertainment, Sports Clubs and Experience-Led Events
HOSPITALITY & DESTINATIONS
Resorts, Experience-Led Hotels, Wellness Destinations, Beach Clubs, Nightlife and Experience-Led Hospitality Concepts
13+
50+
7.000+
Businesses & Projects Advised
Years in Business
Guests at Own Live Events
Lasting Growth for Experience Businesses
No isolated initiatives. Lucas Hoffmann looks at the entire commercial system of a business and identifies the levers with the greatest economic impact.
REVENUE & PRICING
Pricing architecture, peak pricing, packages, upselling, capacity management and revenue per guest.
CUSTOMER & RETENTION
Booking journeys, CRM, repeat visits, memberships, vouchers and the overall customer journey.
GROWTH & EXPANSION
New audiences, products, locations, markets and international expansion.
CEO & MANAGEMENT SPARRING
An independent perspective on growth, investments and key commercial decisions.
Intelligence over Instinct.
Sparring with Lucas Hoffmann is not based on experience alone.
A proprietary intelligence platform brings together thousands of structured market data points across pricing, products, packages, reviews, sales models and competitors throughout the European experience economy.
This allows commercial decisions to be benchmarked against real market structures and proven mechanisms, rather than relying on internal assumptions alone.
UNDERSTAND THE MARKET
Where does the business really stand?
IDENTIFY OPPORTUNITIES
Where is revenue, capacity or repeat business being left on the table?
PRIORITISE DECISIONS
Which actions have the greatest commercial impact?
Selected Projects
Ausgewählte Projekte:
Ausgewählte Projekte
Built from Experience. Not a Textbook.
Lucas Hoffmann has been developing growth strategies for more than 13 years and has advised over 50 businesses and projects.
Having built his own live event formats with more than 7,000 attendees, he understands the commercial realities of experience-driven businesses from first-hand entrepreneurial experience.
Today, he combines this experience with proprietary market intelligence to advise owners and leadership teams on key commercial decisions.
Since the age of 27, he has also been teaching Digital Business Models and Strategy at FHWien der WKW.
